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Hypebeast features our new campaign for BMW ‘The Neue New’.
As German car brand BMW kick-starts a new chapter of mobility, it reveals an inspiring campaign that underlines the importance of going against the grain and doing something new through the lens of its future-focused transformation.
Titled “The Neue New”, the multi-channel campaign made its debut earlier this year alongside the unveiling of the brand’s fully electric Vision Neue Klasse vision car at IAA Mobility.