Lidl
Mr Easy

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In a nutshell

Mr. Easy shows how LIDL makes holiday preparations stress-free. As the coolest host, he brings diverse personalities together effortlessly. Filmed in Bucharest, the campaign includes two 30-second TV spots and social media clips. Vibrant production captures MR. EASY's unique holiday style with humor and warmth.

Client
LIDL
Agency
Scholz & Friends
Director
Joschka Laukeninks

Disciplines

Production
Post Production

Main Film

Capturing the coolest host Mr. Easy, we showed how LIDL products make holiday prep a breeze.

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Insights

Behind the Scenes

Full Credits

Executive

Produktionsleiter

Line Producer

Junior Producer

Regie

DOP

Cast Coordinator

PA

Post Producer

Offline

Online

Philip Huber

Alexander Stumpe

Walta Hagos

Julian Pfretschner

Joschka Laukeninks

Eike Rieche

Leon Winkler

Christoph Freitag

Sascha Heinemann

Alexander Stumpe

27km

Paul Schwabe

Alexander Funk