Zalando
Activists of Optimism

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In a nutshell

The goal of Zalando and Kolle Rebbe for this summer: spread maximum optimism. Together with a total of 11 "activists" from all over Europe and the enchanting director Lucy Luscombe, we produced a 360° campaign to give stage to those who turn their optimism into positive action.

Client
Zalando
Agency
Accenture Song
Director
Lucy Luscombe

Disciplines

Production
Post Production

Main Film

Our campaign turned the spotlight on real, joyful moments, bringing together a diverse cast to spread smiles and positive vibes.

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Insights

Stills Production

Photographer Jorge Perez Ortiz created a beautiful series of images for this campaign.

Behind the Scenes

We celebrated everyday joy by capturing the unique talents of people online, creating a colorful, optimistic campaign that connects us all - that also shows in the BTS!

Full Credits

Director
Director of Photography


Executive Producer
Producer

Sound

Stylist

Hair & Make Up Artist

1st AD

Camera Operator

VTR & Streaming

DIT

Art Director



Editor
Grading
Sound Design

Lucy Luscombe
Alvar Riu Dolz (Barcelona)
Benjamin Thomas (London)

Tim Beblo
Philip Peine
Mira Um

Olly Jennings

Dogukan Nesanir

Rubén Mármol

Silvia Esquivel

Àlvar Riu

Marc Blasco

Esteban Wiaggio

Sofía Alazraki



Janne Vartia
Yulia Bulashenko
Denis Elmaci