ZalandoActivists of Optimism
In a nutshell
The goal of Zalando and Kolle Rebbe for this summer: spread maximum optimism. Together with a total of 11 "activists" from all over Europe and the enchanting director Lucy Luscombe, we produced a 360° campaign to give stage to those who turn their optimism into positive action.
Disciplines
Main Film
Our campaign turned the spotlight on real, joyful moments, bringing together a diverse cast to spread smiles and positive vibes.
Stills Production
Photographer Jorge Perez Ortiz created a beautiful series of images for this campaign.
Behind the Scenes
We celebrated everyday joy by capturing the unique talents of people online, creating a colorful, optimistic campaign that connects us all - that also shows in the BTS!
Director
Director of Photography
Executive Producer
Producer
Sound
Stylist
Hair & Make Up Artist
1st AD
Camera Operator
VTR & Streaming
DIT
Art Director
Editor
Grading
Sound Design
Lucy Luscombe
Alvar Riu Dolz (Barcelona)
Benjamin Thomas (London)
Tim Beblo
Philip Peine
Mira Um
Olly Jennings
Dogukan Nesanir
Rubén Mármol
Silvia Esquivel
Àlvar Riu
Marc Blasco
Esteban Wiaggio
Sofía Alazraki
Janne Vartia
Yulia Bulashenko
Denis Elmaci