BMW
X3M & X4M

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In a nutshell

The tensions between nature and machine were already obvious during the conceptual phase of these films, because the BMW X4 M and the BMW X3 M, with their brute looks and untamed power, demand a world that reacts to this power and subordinates itself to it.

Client
BMW
Agency
27km
Director
Oliver Würffell

Disciplines

Concept
Production
Post Production

X4M

Director Oliver Würffell staged the game of action and reaction in all its consistency, while DOP Jann Doeppert produced intense images that draw the viewer right into the scene.

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X3M

The second main film was produced with the same energy but in a different environment. The location was meticulously adjusted to match the formidable forces of the cars.

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Insights

Behind the Scenes

Not only were the car, location, and client on fire, but our team also fully embraced the project with passion and dedication.

Full Credits

Director
Director of Photography
Drone Operator

Concept & Creative Direction
Producer Germany
Producer Portugal

Post Producer
Editor
Grading
Composer

Oliver Würffell
Jann Döppert
Tim Höddinghaus

Alexander de Lukowicz x Leo Beisert
Reini Diederichsen
Joao Faria

Malte Schlieker
Sören Görth x Hans Hartmann
Sofie Borup
2WEI