Tobias Bucher
Head of Munich & Creative Producer
Fahrrad.deYoutube Channel
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In a nutshell
Fahrrad.de's YouTube was optimized with engaging formats, targeting mainstream cyclists. The first phase includes six formats and 70+ episodes, aiming to inspire more people to ride bikes by emphasizing fun, fitness, and practicality.
Client
Fahrrad.de
Agency
27KM
Director
Arne Totz
Disciplines
Strategy
Concept
Production
Post Production
Craft Unit
Bike Lexicon
This short series breaks down bike slang and tech terms in a quick and witty way.
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How can I find...?
This series helps you pick the right bike frame, helmet, or saddle, all explained in beginner-friendly language.
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My Bike & Me
In this series, we asked 30+ people in Stuttgart and Berlin what cycling means to them. You'll hear fun little stories from everyday commuters and sunny weekend riders.
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Insights
Full Credits
Executive Producer
Producer
Concept
Director
Co-Director
DOP
PA
Tobias Bucher, Arne Totz
Simon Roser
Arne Totz & Amy Sander
Arne Totz
Amy Sander
Martin Gölz
Juri Kirchknopf
Simon Roser
Björn Hoffmann
Hanife Koch
Erik Droßel