BMW
Vision M Next

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In a nutshell

The new vision vehicle made by BMW is not a family car. Nevertheless, our production families from Hamburg and Lisbon jumped in together and realized a film to go off with.

Client
BMW
Agency
27KM
Director
Alexander de Lukowicz & Leo Beisert

Disciplines

Strategy
Concept
Production
Post Production

Main Film

Right from the start, our conceptual focus was on the relationship between driver and vehicle. So we designed a future world that is familiar and abstract at once. Where everything focuses on a superior driving experience, where the thrilling orange becomes a pumping heartbeat.

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Insights

Behind the Scenes

For BMW we decided to shoot some BTS footage of the making of the campaign. Take a look behind the curtains!

Full Credits

Director


Director of Photography

Concept & Creative Director


Producer Germany
Producer Portugal

Post Producer
Editor & VFX
Grading
Composer

Alexander de Lukowicz

Leo Beisert
Maher Maleh

Tim Höddinghaus

Alexander de Lukowicz

Leo Beisert
Anna Schulz
Joao Faria

Malte Schlieker
Hans Hartmann
Lutz Forster
Hans Zimmer