Lars Doehring
Executive Producer
AG1New Year Campaign
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In a nutshell
The AG1 New Year campaign for this year was conceptualized and planned in Hamburg, and subsequently executed in Lisbon. All this with the help of a fantastic team! Through TVCs and Social Ads, we showcased the versatile suitability of AG1 for daily routines and challenges using various characters.
Client
AG1
Agency
27KM
Director
Ivan Jurado
Disciplines
Concept
Production
Post Production
Main Film
Progress is not Mount Everest. It’s not made in the future. It’s made today - by showing up. AG1 is the foundation that supports you to be fully there.
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Social Media Assets
We created a long asset list including still and moving social ads, instagram stories, reels and posts for multiple social media platforms. As a special we edited a little behind the scenes video that worked beautifully on instagram.
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Insights
A textbook holistic campaign written by our Hamburg office and produced by our Lisbon office.
Stills Production
Our beloved photographer and friend Max Rempe shot a 10 image series for a wide spread digital and print OOH campaign.
Behind the Scenes
AG1 decided to shoot a little BTS film about the making of the campaign. A fun insight into our production world.
Full Credits
Regie
DOP
Executive Producer
Producer Kellie Hooper
Executive Producer PT
Production Manager PT
PA
1st AD
2nd AD
Movi Operator
1st AC
DIT / VTR
Gaffer
Set-Fotograf
Key Grip
Styling
Hair & Make Up
Post Producer
Offline
Online
Colorist
Retusche
Motion Design
Komponist:in
Sound Design
Sprachaufnahme
Ivan Jurando
Octavio Arias
Lars Doehring
Kellie Hooper
Melanie West
Ricardo Costa
Emily Scheer
Dino Estrelinha
Tiago Mendes
Emanuel Garcia
Maria João Schreck
Nuno Silva
Sergio Pontes
Maximilian Rempe
Ricardo Abrantes
Joanne Gatefield
Raquel Laranja
Jannis Gasser
Marc Balague
Markus Walberer
Ignasi Gonzalez Insa
Malte Paulsen
Markus Walberer / Nicolas Schneider
Justus Großkreutz / LoonyLabs
Justus Großkreutz / LoonyLabs
Björn Schulze